Smart Tourism Technologies for the Fruition of the Territories: The Portals for Alternative Touristic Hospitality The recent definition of Smart Tourism Technologies (STT) shows the wide range of technological applications in the touristic sector (websites, social media, augmented reality, blogs) that contribute to the innovation of both promotion and tourist enjoyment strategies of the territories. The case study focuses on the diffusion in Italy of three types of alternative tourist hospitality (WWOOF, WorkAway, Couchsurfing). Using a quantitative analysis methodology, it evaluates, on one hand, access to the relevant websites by potential Italian users and, on the other hand, the regional distribution of struc- tures and hosts. A comparison on the European scale highlights both the diffusion of these types of hospitality and tourist experience disseminated via the web and a possible correlation with the digital performances and competitiveness of the various countries. A qualitative-quantitative in-depth study of Liguria allows us to highlight some margins of error in the data. Multi-scale comparisons and detailed analyses aim to help to understand the role of STT: from a communicative and promotional point of view, are they useful in promoting those territories which are still far from the big flows of tourism?
La recente definizione di Smart Tourism Technologies (STT) indica l’ampio ventaglio di applicazioni tecnologiche in ambito turistico (siti web, social media, realtà aumentata, blogs) che contribuiscono a innovare le strategie di promozione e fruizione turistica dei territori. Il caso di studio si concentra sulla diffusione in Italia di tre tipologie di ospitalità turistica alternativa (WWOOF, WorkAway, Couchsurfing). Mediante una metodologia di analisi quantitativa valuta, da un lato, l’accesso ai relativi siti web da parte dei potenziali utenti italiani e, dall’altro, la distribuzione regionale delle strutture e persone ospitanti. Un confronto alla scala europea permette di evidenziare sia la diffusione di queste tipologie di ospitalità ed esperienza turistica divulgate attraverso il web sia una eventuale correlazione con le prestazioni e la competitività digitale dei vari Paesi. Un approfondimento di tipo quali-quantitativo sulla Liguria consente di evidenziare alcuni margini di errore nei dati. I confronti e approfondimenti multiscalari mirano a contribuire alla comprensione del ruolo svolto dalle STT nel far «emergere» o meno, a livello comunicativo e promozionale, territori ancora periferici rispetto ai flussi turistici tradizionali e consolidati.
Smart tourism technologies per la fruizione dei territori:i portali per l’ospitalità turistica alternativa
Antonella Primi;
2019-01-01
Abstract
Smart Tourism Technologies for the Fruition of the Territories: The Portals for Alternative Touristic Hospitality The recent definition of Smart Tourism Technologies (STT) shows the wide range of technological applications in the touristic sector (websites, social media, augmented reality, blogs) that contribute to the innovation of both promotion and tourist enjoyment strategies of the territories. The case study focuses on the diffusion in Italy of three types of alternative tourist hospitality (WWOOF, WorkAway, Couchsurfing). Using a quantitative analysis methodology, it evaluates, on one hand, access to the relevant websites by potential Italian users and, on the other hand, the regional distribution of struc- tures and hosts. A comparison on the European scale highlights both the diffusion of these types of hospitality and tourist experience disseminated via the web and a possible correlation with the digital performances and competitiveness of the various countries. A qualitative-quantitative in-depth study of Liguria allows us to highlight some margins of error in the data. Multi-scale comparisons and detailed analyses aim to help to understand the role of STT: from a communicative and promotional point of view, are they useful in promoting those territories which are still far from the big flows of tourism?File | Dimensione | Formato | |
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