Social media-based innovation: A review of trends and a research agenda

Literature investigating social media-based innovation has grown considerably in the last years, making a timely review. Accordingly, we systematically review studies of the so-called “latency phase” (2003–2013) outlining a framework based on two main actors – innovation seeker and innovation provider – and three main questions – why (determinants), how (activities), and what (outcomes). This framework is instrumental to unveil the foundational ideas and concepts, gaps, and contradictory results. On the basis of their impact and evolution in the “growth phase” (2014–2017), we outline a research agenda, suggesting research directions that remain unaddressed and deserve further study.