Eco-Environmental Factors of Attractiveness of North Sardinia's Coastal Territory.

The present work provides an assessment of the environmental quality of the coastal arc of north Sardinia, compared with that in the Upper Tyrrhenian Sea (Sardinia, Tuscany and Liguria), in order to complement the study with an analysis of strategic assets located in the territory as a whole. The study analyses the different components of the tourist services, with particular reference to pleasure boating (ports, basic and value-added services to boats, boaters, and other professionals who are interacting with the local harbour), in order to develop a strategy to improve the supply, modifying and integrating it with additional innovative services and to manage the best marketing efforts by identifying the subjects that decide about the holiday destination. What emerged was a gap in terms of information about coastal and inland areas near the ports, of indications concerning the many activities that the sea itself offers, beyond the simple navigation, of complementarily between ports and integration with the food supply chain and with the cultural offer of the territories. Considering such results, it is all the more remarkable to note that the two provinces analysed do have environmental and cultural resources which should only be promoted in the most appropriate way in order to implement a strategy to maximise the tourist inflow, to extend the stay or the permanence of the boats, to manage the seasonal adjustment of the presence of tourists and boaters in particular.