SOCIO-PSYCHOLOGICAL ASPECTS "HAPPY OLD AGE" AND OPPORTUNITIES OF SOCIAL SERVICES IN ITS PROVISION

In this article the authors examine the anthropological, physiological, socio-psychological, medical background happy old age; analyze the data of a number of domestic and foreign experimental work to identify factors, conditions that ensure comfortable livelihoods of the elderly person. Special attention is paid to the role of the sociogerontological competence of managers of the sanatorium and resort sphere in the creation of socio-cultural gerontology centre environment to ensure a happy old age customers, as well as the traditions of the Kuban Cossacks in relation to older people.