Creative Agriculture and Wine Landscapes: from Tradition to Innovation

Landscape architects can actively participate to the promotion of agriculture, as a creative strategy to involve young people in the successful care and maintenance of post-rural landscapes. They can help to read the meaning and values of landscape, involving the stakeholders in shared projects to enrich quality of life environment by multi-functional satisfactory activities, based on the resources of their landscape. The landscape architect’s sensibility can interpret the specific characters of the landscape, re-activating man-land connection. A rural sustainable activity can follow innovative criteria, respecting tradition to recover abandoned areas, as a repeatable model for similar rural landscapes, even when production is a mix of surviving agriculture, rural tourism and niche production. “Creative agriculture” is an impressive interpretation of agriculture as an interesting job (quality of life environment, possibilities of multi-functional activities, new social model) based on innovative initiatives. This strategy points out the value of a shared project, moving from individualism to common sharing of actions and projects.