This paper is about a business fable that was issued in 1998 by Spencer Johnson and has never stopped being a publishing success: Who Moved My Cheese: An Amazing Way to Deal With Change in Your Work and in your Life is a simple story, a fable, or as the genre is now called a business fable.The analysis focuses on the (business) fable as a type of simple literature which is able to persuade the reader to change a “wrong” attitude and to adopt new points of view regarding change. My interest was mainly based on the language style and the type of words used by the author in order to reach his target as well as on the readability assessment of the text.
La business fable come strumento formativo aziendale: Who moved my cheese? di Spencer Johnson e il tema del cambiamento
PIERINI, FRANCESCO
2014-01-01
Abstract
This paper is about a business fable that was issued in 1998 by Spencer Johnson and has never stopped being a publishing success: Who Moved My Cheese: An Amazing Way to Deal With Change in Your Work and in your Life is a simple story, a fable, or as the genre is now called a business fable.The analysis focuses on the (business) fable as a type of simple literature which is able to persuade the reader to change a “wrong” attitude and to adopt new points of view regarding change. My interest was mainly based on the language style and the type of words used by the author in order to reach his target as well as on the readability assessment of the text.
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