In this article, I propose an exploratory study of a "native" digital genre, or "prescribed technogenre" (Paveau, 2017), belonging to a social network that is still understudied in Discourse Analysis and in Argumentation Theory: the militant Instagram post. The study focuses on a corpus of posts collected from the profile of Collages Féminicides Paris, speaking from a radical feminist standpoint. The analysis is of an ecological type: using the theoretical and methodological framework of Discours Analysis, corroborated by the theories of visual enunciation and visual rhetoric, the enunciative postures and the argumentative strategies specific to this technogenre will be described. A tension between the iconoverbal and the verbal dimension will be highlighted, as well as its fertile and necessary nature.
Le post Instagram militant : étude exploratoire d’un genre numérique natif plurisémiotique
Nora Gattiglia
2024-01-01
Abstract
In this article, I propose an exploratory study of a "native" digital genre, or "prescribed technogenre" (Paveau, 2017), belonging to a social network that is still understudied in Discourse Analysis and in Argumentation Theory: the militant Instagram post. The study focuses on a corpus of posts collected from the profile of Collages Féminicides Paris, speaking from a radical feminist standpoint. The analysis is of an ecological type: using the theoretical and methodological framework of Discours Analysis, corroborated by the theories of visual enunciation and visual rhetoric, the enunciative postures and the argumentative strategies specific to this technogenre will be described. A tension between the iconoverbal and the verbal dimension will be highlighted, as well as its fertile and necessary nature.
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