DAI GRANDI EVENTI ALLA TURISTIFICAZIONE DELLA CITTÀ: DILEMMI DEL RINNOVATO CAPITALE CULTURALE DI GENOVA

From Mega Events to city’s touristification: dilemmas of Genoa’s renewed cultural capital. – The Mega Events that Genoa (Liguria, Italy) hosted between 1990 and 2004 (Expo ’92, 2001 G8 summit, European Capital of Culture 2004) have shifted the urban change and economic transition of the city towards cultural tourism, inducing administrators in the past two decades to organise a series of periodic minor events in order to maintain this trend. In this article we analyse the statistical data that demonstrate these changes and present the results of a survey disseminated to 522 citizens and users of the Liguria Region with the aim of understanding the locals’ perception about the role of such events in catalysing urban transformation and about the risks or opportunities related to the touristification of Genoa. The results emphasise the enduring gap between the “long timescales” of urban transformations and their perception, identifying the main drivers of these transformations