Postures énonciatives et construction de l’autorité dans les mèmes politiques. Le cas du compte Twitter « Mèmes de gauche »

This article proposes a pragmatic-enunciative analysis of the enunciative processes of the political memes from the Twitter account « Mèmes de gauche » with the aim of showing that the enunciative postures constructed in the memes allow the memetic discourse to be based on a social and shared authority, recognised as legitimate by the users. After the presentation of the theoretical framework and, in particular, the notion of « spreadability » and an overview of the logics of diffusion of political memes, we will analyse the enunciative confrontation between points of view in the different categories of memes identified