This article proposes a pragmatic-enunciative analysis of the enunciative processes of the political memes from the Twitter account « Mèmes de gauche » with the aim of showing that the enunciative postures constructed in the memes allow the memetic discourse to be based on a social and shared authority, recognised as legitimate by the users. After the presentation of the theoretical framework and, in particular, the notion of « spreadability » and an overview of the logics of diffusion of political memes, we will analyse the enunciative confrontation between points of view in the different categories of memes identified
Postures énonciatives et construction de l’autorité dans les mèmes politiques. Le cas du compte Twitter « Mèmes de gauche »
Stefano Vicari
2023-01-01
Abstract
This article proposes a pragmatic-enunciative analysis of the enunciative processes of the political memes from the Twitter account « Mèmes de gauche » with the aim of showing that the enunciative postures constructed in the memes allow the memetic discourse to be based on a social and shared authority, recognised as legitimate by the users. After the presentation of the theoretical framework and, in particular, the notion of « spreadability » and an overview of the logics of diffusion of political memes, we will analyse the enunciative confrontation between points of view in the different categories of memes identifiedFile in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.