Communication during the Covid-19 Pandemic: A Systematic Literature Review in the Tourism and Hospitality Sector

Purpose - The purpose of this article is to investigate as communication has been used for the recovery of the tourism and hospitality sector during the crisis generated by the Covid-19 pandemic. Design/methodology/approach - The paper develops a systematic literature review, employing a text mining analysis. In particular, the selected sample consists of 44 studies, whose content has been analyzed using the KNIME analytical software. Findings - The study helps bring out how communication has been used during the pandemic, in order to relaunch the sector after the Covid-19 health crisis. Corporate communication will have to focus on the right messages, enhancing new trends related to security, sustainability, digitalization and resilience. Research limitations - The sample of articles and the used units of analysis could be expanded in future studies to contribute to future discussions on the topic. Practical implications - The results of the study could be used by practitioners for the creation of effective communication strategies, capable to ensure business persistence and success, even in particularly adverse conditions, like a pandemic. Originality/Value - The study enhances the understanding of how communication has been used in the tourism and hospitality sector during the current pandemic and provides a critical state of the art of the research on the topic. Moreover, the value of the study lies in providing corporate managers with up-to-date research that helps them in how to properly use communication to recover from a health crisis.