Le esecuzioni nel design della robotica

When we think we are dealing with simple machines, we are actually interacting with very complicated objects designed by professional figures who, in order to define the usability of that device, have used a specific method to allow the user a pleasant User Experience (UX). Simplicity has to be studied and designed. The designer's mission, when he or she has to make a product or service, is to give the user what he or she wants, following a very precise study of the selected target audience, defining the design executions with which the same user will have to come into contact. Specifically, in the paper proposed here, it is intended to highlight how achieving simplicity involves selecting different executions between a humanoid robotic machine and one without human features. In today's world, the designer cannot limit him/herself to subjective choices or employ mere creative flair to come to grips with the needs of society, but his/her responsibilities are greater than is often felt. Depending on how the design process takes place, whether more or less thought out, the service or object with which the user interacts defines the success or otherwise of them. In order to be able to explain this difference, a metaphorical method of theorizing has been used, so the contribution is enriched with examples with devices we know, such as washing machines, and others with which the collective imagination would like to come into contact and interact with humane methods. At the end of the contribution, it is explained that the design executions set by the designer, define interaction executions that may be different – and thus complicate the use of the design – between a humanoid and a non-humanoid machine