In this study, I will analyse the strategies for vulgarisation specialised knowledge on Covid-19 used by three health professionals (two young doctors and a pharmacist) in their Twitter and Instagram accounts. After a theoretical framing to identify the challenges of the online communication of these influencer figures in the construction of authority discourses, I will focus on the analysis of the construction of their technodiscursive ethos (Paveau, 2017) and the processes exploited to fight against fake news and popularize Covid-19 terms.
Quand les médecins deviennent influenceurs : la vulgarisation des termes de la Covid-19 dans Facebook, Instagram et Twitter
Stefano Vicari
2022-01-01
Abstract
In this study, I will analyse the strategies for vulgarisation specialised knowledge on Covid-19 used by three health professionals (two young doctors and a pharmacist) in their Twitter and Instagram accounts. After a theoretical framing to identify the challenges of the online communication of these influencer figures in the construction of authority discourses, I will focus on the analysis of the construction of their technodiscursive ethos (Paveau, 2017) and the processes exploited to fight against fake news and popularize Covid-19 terms.
File in questo prodotto:
| File | Dimensione | Formato | |
|---|---|---|---|
|
VICARI_reperes_Medecins_influenceurs.pdf
accesso aperto
Tipologia:
Documento in versione editoriale
Dimensione
3.11 MB
Formato
Adobe PDF
|
3.11 MB | Adobe PDF | Visualizza/Apri |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
