The recent Covid-19 crisis has increased consumers’ need/ obligation to share personal data with companies, which may have an impact on the intention to buy. Our study explores this issue focusing on the cruise industry, where we investigate the mediating role of the willingness to share personal information in the relation between the intention to cruise and different antecedents
The drivers of the intention to cruise during the Covid-19 pandemic: the role of the willingness to share personal information
PENCO, LARA;PROFUMO, GIORGIA
2022-01-01
Abstract
The recent Covid-19 crisis has increased consumers’ need/ obligation to share personal data with companies, which may have an impact on the intention to buy. Our study explores this issue focusing on the cruise industry, where we investigate the mediating role of the willingness to share personal information in the relation between the intention to cruise and different antecedents
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