We study a holographic model where translations are both spontaneously and explicitly broken, leading to the presence of (pseudo)-phonons in the spectrum. The weak explicit breaking is due to two independent mechanisms: a small source for the condensate itself and additional linearly space-dependent marginal operators. The low energy dynamics of the model is described by Wigner crystal hydrodynamics. In absence of a source for the condensate, the phonons remain gapless, but momentum is relaxed. Turning on a source for the condensate damps and pins the phonons. Finally, we verify that the universal relation between the phonon damping rate, mass and diffusivity reported in  continues to hold in this model for weak enough explicit breaking.
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