La propensión al uso del coche compartido y sus bases decisionales. Resultados de una investigación en cuatro ciudades italianas

This article aims to further understand the factors that lead to the choice of car sharing, with respect to the attitude towards the use of private cars; we will analyze the role of the (non) perception of the costs associated with car ownership over consumption and alternative mobility practices. The study is based on the results of a CATI that we carry out in this little explored market area in four urban metropolitan cities in Italy (Rome, Milan, Turin and Genova). For this purpose, we first did an exploratory factor analysis to determine the key dimensions of private car behavior. Then we perform a logistic regression model to analyze what factors can affect the dependent variable. According to our analysis, awareness of the costs associated with the use and ownership of the car is of no importance since many of the interviewed car users tend to underestimate the cost of owning and using a car.