PUPPIN, GIOVANNA
PUPPIN, GIOVANNA
100018 - Dipartimento di Lingue e culture moderne
"Ad Spot Award: la Cina è protagonista"
2006-01-01 Puppin, G
"Advertising and China: How Does a Love/Hate Relationship Work?"
2014-01-01 Puppin, G
"Come si costruisce un sogno: slogan pubblicitari a servizio delle Olimpiadi di Pechino 2008"
2008-01-01 Puppin, G
"Il 'caso di zia Gong Li': la pubblicità sociale cinese in bilico tra finalità opposte"
2009-01-01 Puppin, G
"La pubblicità sociale in Cina: un quadro generale"
2005-01-01 Puppin, G
"Playing with Chopsticks in China is not funny: A critical reading of the controversy over D&G's 'Eating with Chopsticks' ad"
2018-01-01 Puppin, G
China's One-Hundred-Year-Old Olympic Dream and the TV PSA "The Infant"
2011-01-01 Puppin, G
China’s ‘CivilOlympic’ Performances and (Re)Gained Global Visibility. Fantasising about a New Brand China through Olympic Public Service Announcements.
2021-01-01 Puppin, Giovanna
Chinese Public Service Advertising Towards the World
2006-01-01 Puppin, G
Environmental Public Service Advertising (PSA) “with Chinese Elements”: A Visual Semiotic Analysis of Localized WWF Print Campaigns in Mainland China
2020-01-01 Puppin, G
Forty Years of the Return of Advertising in China (1979-2019): A Critical Overview
2020-01-01 Puppin, G
Happiness 'with a Chinese Taste': an Interpretive Analysis of CCTV’s 2014 Spring Festival Gala’s Public Service Announcement (PSA) ‘Chopsticks' (Kuaizi pian)
2018-01-01 Puppin, G
I volti di Yao Ming in pubblicità: identità (trans)nazionale del testimonial sulle due sponde del Pacifico
2019-01-01 Puppin, G
Il volto "nascosto" di Pechino: immagini e slogan dalla metropolitana
2010-01-01 Puppin, G
In pubblicità la ripetizione è tutto? Il tormentone degli spot "olimpici" di Hengyuanxiang
2012-01-01 Puppin, G
L'Opinione, Chris Berry, King's College London Intervista di Giovanna Puppin
2013-01-01 Puppin, G
La giostra
2008-01-01 Puppin, G
Making Space for Emotions: Exploring China-Africa ‘Mediated Relationships’ through CCTV-9’s Documentary African Chronicles (Feizhou jishi 非洲纪事)
2017-01-01 Puppin, G
Natura sublime, natura tossica: un caso studio sulla campagna di pubblicità sociale per la tutela ambientale Shanshui pian 山水篇 (Il paesaggio)
2019-01-01 Puppin, G
The Master Said, the Master Sold? Uses and Misuses of the Confucius Icon in Chinese Commercial Advertising
2016-01-01 Puppin, G