The impact of market orientation on research-based spin off performance: emerging issues from an exploratory study

The paper addresses the relationship between Market Orientation (MO) and Research based spin offs' business performance, using a sample of 90 Italian RBSOs present in the Netval (Italian association for the valorisation of results from public research) database. The findings of the study may be useful for researchers and academics, advancing knowledge on Research based spin-offs (RBSOs) and the impact of MO on their performance, but also professionals from new high tech ventures and technology transfer offices may use these results to plan and design market-focused actions and support activities that will lead to improved business performance.The results could in fact indicate to entrepreneurs (or the entrepreneurial team) of this kind of firms which dimensions of MO deserve more attention in order to obtain a higher business performance.