Gentrification and European Entrepreneurship in Marrakesh

The end of the French Protectorate witnessed a new deep structural and functional upheaval in the urban setting that later on les to the development of a particular kind of the tourist structures, called riads.More and more frequently traditional houses hav been restored and renovated into hotel facilities and nowadays the medina of Marrakech is an interesting case of processes of gentrification. The chapter propose a model that can offer a new perspective and possible future scenarios of the urban and social dynamic of the medina.