Visual communication can be considered as a universal language, because the picture in its multiplicity of forms and expressions is the communication language for excellence. The study analyzes the use of color in the visual design as a stereotype - symbolic or iconic- in order to reach a more efficient and immediate understanding of the message, linked to a concept, to a product, to a connotation of identity.
Il colore come stereotipo figurativo: icona o simbolo?
FALCIDIENO, MARIA LINDA
2010-01-01
Abstract
Visual communication can be considered as a universal language, because the picture in its multiplicity of forms and expressions is the communication language for excellence. The study analyzes the use of color in the visual design as a stereotype - symbolic or iconic- in order to reach a more efficient and immediate understanding of the message, linked to a concept, to a product, to a connotation of identity.
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