The paper describes a set of advanced models to support strategic and operative decision in the television schedule planning and to analyze and to control related activities. The research focus is to define support systems for modeling this complex scenario and its variables, and for permitting the elaboration and implementation of efficient strategies in the related management; in this context this kind of model is a critical to support marketing and advertising space allocation, broadcast planning, share parameter analysis and control, evaluation of the accuracy of the forecast activities and the effectiveness of implemented strategies.
ADVANCED MODELS FOR INNOVATIVE DECISION SUPPORT SYSTEMS IN BROADCASTING SCHEDULE PLANNING & MANAGEMENT
BRUZZONE, AGOSTINO;MASSEI, MARINA;
2008-01-01
Abstract
The paper describes a set of advanced models to support strategic and operative decision in the television schedule planning and to analyze and to control related activities. The research focus is to define support systems for modeling this complex scenario and its variables, and for permitting the elaboration and implementation of efficient strategies in the related management; in this context this kind of model is a critical to support marketing and advertising space allocation, broadcast planning, share parameter analysis and control, evaluation of the accuracy of the forecast activities and the effectiveness of implemented strategies.
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