The article proposes an investigation of the relationship between the design system, traditional applied arts, and local culture in the Italian scene of the last decade. Multiple exhibitions, publications, events, and collaborations initiated by designers in synergy with the traditional production fabric, in fact, seem to confirm the potential of a profession in continuous transformation. The contemporary urgency to link innovation to the local-traditional dimension implies a change in approach, away from the conventions and stereotypes long associated with the "handmade." In this context, the paper explores the role of the design discipline as an activator-facilitator, with reference to the Mediterranean area. The objective of the operation is realized in the codification of a potentially virtuous process that validates the role of design as an element of innovation, in line with a production sensitive to local cultural and material resources. The phenomenon, referred to by the writer as “Design & Crafts”, is read as a spontaneous neo-movement. It is an area of experimentation within the design system, found both in design culture and theory and in the recent material production of objects.
Design & Craft: the (re)discovery of Made in Italy identity
luca parodi
2024-01-01
Abstract
The article proposes an investigation of the relationship between the design system, traditional applied arts, and local culture in the Italian scene of the last decade. Multiple exhibitions, publications, events, and collaborations initiated by designers in synergy with the traditional production fabric, in fact, seem to confirm the potential of a profession in continuous transformation. The contemporary urgency to link innovation to the local-traditional dimension implies a change in approach, away from the conventions and stereotypes long associated with the "handmade." In this context, the paper explores the role of the design discipline as an activator-facilitator, with reference to the Mediterranean area. The objective of the operation is realized in the codification of a potentially virtuous process that validates the role of design as an element of innovation, in line with a production sensitive to local cultural and material resources. The phenomenon, referred to by the writer as “Design & Crafts”, is read as a spontaneous neo-movement. It is an area of experimentation within the design system, found both in design culture and theory and in the recent material production of objects.
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