Presented study focuses on utilization of Artificial Intelligence (AI) in order to support data integration, sales forecasting and process optimization in retail. In particular, use of Artificial Neural Networks (ANN) and Genetic Algorithms (GA) in order to support decision makers from sales departments has evaluated.
Artificial Intelligence to Support Retail Sales Optimization
Agostino G. Bruzzone;Kirill Sinelshchikov;Marina Massei;
2020-01-01
Abstract
Presented study focuses on utilization of Artificial Intelligence (AI) in order to support data integration, sales forecasting and process optimization in retail. In particular, use of Artificial Neural Networks (ANN) and Genetic Algorithms (GA) in order to support decision makers from sales departments has evaluated.
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