Traces, rituals, narrative. Design for territory

On 11 December 2019, the UNESCO World Heritage Committee proclaimed the transhumance intangible cultural heritage of humanity. A tradition that has its roots since prehistoric times, an important recognition that confirms the social, economic, historical and environmental value of pastoralism in Italy. An immaterial heritage, which materializes through heterogeneous traces and objective evidence of tools, clothing, iconographic, photographic, biological and archival sources. In this paper, we intend to focus on the role of design in the narration of this material heritage, which becomes a story and legacy of a Ligurian territorial tradition. The design role is to mend relationships and gaps through the traces that have overlapped in the history of our territory, through sensitive storytelling that can also become a stimulus for a revival of tradition in a contemporary key. The Interreg Italy-France Maritime Programme, led by Regione Liguria, in the project Cambio Via- Cammini Biodiversità Valorizzazione Itinerari e Accessibilità della Transumanza is an opportunity to rethink strategies for Ligurian Parks as Beigua, Antola, Aveto. The aim is to use the project as a tool for interpreting the values of the territory through communication, products and services that can promote land policies capable of supporting resilient communities that operate and live in fragile areas.