Experimental Design Issues in Big Data: The Question of Bias

Data can be collected in scientific studies via a controlled experiment or passive observation. Big data is often collected in a passive way, e.g. from social media. In studies of causation great efforts are made to guard against bias and hidden confounders or feedback which can destroy the identification of causation by corrupting or omitting counterfactuals (controls). Various solutions of these problems are discussed, including randomisation.