DERCHI, FRANCESCO
DERCHI, FRANCESCO
100012 - Dipartimento di Economia
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Consumer Empowerment and Product Strategy. The Winner Taco Case
2014-01-01 Buratti, Nicoletta; Derchi, Francesco; Profumo, Giorgia
Frustrated Consumers and the Power of the Web: How customers activism may turn into firms’ involvement of “empowered working consumers"
2015-01-01 Buratti, Nicoletta; Derchi, Francesco; Profumo, Giorgia
| Titolo | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|
| Consumer Empowerment and Product Strategy. The Winner Taco Case | 1-gen-2014 | Buratti, Nicoletta; Derchi, Francesco; Profumo, Giorgia | |
| Frustrated Consumers and the Power of the Web: How customers activism may turn into firms’ involvement of “empowered working consumers" | 1-gen-2015 | Buratti, Nicoletta; Derchi, Francesco; Profumo, Giorgia |