the text analyses the meaning of “museum merchandising”. It describes the systems, methods and techniques that allow a relationship between the museums and other industrious sectors, crafts, commercial or cultural divisions, to disseminate knowledge, culture and local identity.
Merchandising Museale
FAGNONI, RAFFAELLA
2009-01-01
Abstract
the text analyses the meaning of “museum merchandising”. It describes the systems, methods and techniques that allow a relationship between the museums and other industrious sectors, crafts, commercial or cultural divisions, to disseminate knowledge, culture and local identity.
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