This essay proposes an interpretation of the evolution of cultural events and cultural sponsorships in communication strategy, due to an increasing relevance of cultural marketing and the widespread diffusion of communication tools by cultural organizations.
Eventi culturali: da strumento a oggetto di comunicazione
BURATTI, NICOLETTA
2007-01-01
Abstract
This essay proposes an interpretation of the evolution of cultural events and cultural sponsorships in communication strategy, due to an increasing relevance of cultural marketing and the widespread diffusion of communication tools by cultural organizations.
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