How to build a strong brand personality? All elements causing depth perception are: functional product quality, product design, brand identity. The novelty is to select and develop the most relevant to the target market personality traits.
Comment construire la perception de la marque par le design de produit?
FAGNONI, RAFFAELLA
2008-01-01
Abstract
How to build a strong brand personality? All elements causing depth perception are: functional product quality, product design, brand identity. The novelty is to select and develop the most relevant to the target market personality traits.
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