Many companies, seeking ways to develop new high-quality products more quickly and efficiently, are remodeling their new product development (NPD) processes and management practices on approaches adopted by leading firms worldwide. The rationale for these changes lies in the need to balance new knowledge generation, which is a time-consuming process, and timely product development. In this chapter we attempt to interpret changes in the Italian automobile industry, by describing the approaches developed by Fiat Auto, the well-known Italian car manufacturer, during a decade. Our purpose is to point out the specific patterns followed when implementing the transition toward a new model of NPD, based on principles emerging in knowledge-management studies and practices.
New Product Development as Knowledge Management in the Italian Auto Industry: How Many Goals Have Been Scored?
BURATTI, NICOLETTA
2005-01-01
Abstract
Many companies, seeking ways to develop new high-quality products more quickly and efficiently, are remodeling their new product development (NPD) processes and management practices on approaches adopted by leading firms worldwide. The rationale for these changes lies in the need to balance new knowledge generation, which is a time-consuming process, and timely product development. In this chapter we attempt to interpret changes in the Italian automobile industry, by describing the approaches developed by Fiat Auto, the well-known Italian car manufacturer, during a decade. Our purpose is to point out the specific patterns followed when implementing the transition toward a new model of NPD, based on principles emerging in knowledge-management studies and practices.
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