Pays Aimables: visual storytelling and landscape values

Mass tourism in Italy may leave aside spaces in a crisis of identity. Generally, these spaces belong to the inland areas, abandoned by the inhabitants over the years, even if bearers of values related to landscape care and culture. This heritage needs to be reinterpreted by activating resources and sharing knowledge through innovative actions and communication strategies. Promoting these articulated landscapes may suggest alternatives and allow travelers to rediscover the pleasure of immersive experiences and close relationships with producers and local actors able to witness their values. The paper illustrates an integrated research to explore this dimension with the aim of co-producing with local stakeholders a strategic vision to create operational plans to enhance less known territories. The process displays the design of a structured format developed through cartographic and landscape surveys, netnography, social analysis and collection of testimonials, to realize an interactive opensource travel e-book, QRcode linked.