This chapter explores retail investors' attitudes and preferences towards sustainable investing, highlighting the growing interest in socially responsible investments (SRI). It discusses the motivations behind sustainable investing, including moral values, the pursuit of higher returns, and social activism. The chapter also examines the characteristics of SRI investors, noting that factors such as gender, education, and social preferences influence investment decisions. Despite the increasing interest, there is a notable gap between investors' stated preferences for sustainable investments and their actual investment behaviors. This "attitude-behavior gap" is attributed to factors such as lack of awareness, mistrust, and cognitive biases. The chapter emphasizes the importance of effective communication and information disclosure in bridging this gap. The regulatory framework for sustainable investing is also discussed, with a focus on the European Union's efforts to promote transparency and investor protection. The chapter highlights the need for regulations that accommodate diverse investor preferences and ensure that financial products align with investors' sustainability goals. It concludes by stressing the importance of a common understanding and clear classification of sustainable investment products to facilitate informed decision-making and support the growth of sustainable finance.
Retail Investors’ Attitude and Preferences and Sustainable Investing Regulation
barbara alemanni
2022-01-01
Abstract
This chapter explores retail investors' attitudes and preferences towards sustainable investing, highlighting the growing interest in socially responsible investments (SRI). It discusses the motivations behind sustainable investing, including moral values, the pursuit of higher returns, and social activism. The chapter also examines the characteristics of SRI investors, noting that factors such as gender, education, and social preferences influence investment decisions. Despite the increasing interest, there is a notable gap between investors' stated preferences for sustainable investments and their actual investment behaviors. This "attitude-behavior gap" is attributed to factors such as lack of awareness, mistrust, and cognitive biases. The chapter emphasizes the importance of effective communication and information disclosure in bridging this gap. The regulatory framework for sustainable investing is also discussed, with a focus on the European Union's efforts to promote transparency and investor protection. The chapter highlights the need for regulations that accommodate diverse investor preferences and ensure that financial products align with investors' sustainability goals. It concludes by stressing the importance of a common understanding and clear classification of sustainable investment products to facilitate informed decision-making and support the growth of sustainable finance.File | Dimensione | Formato | |
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