Cliché – Repetita iuavant

The United States dollar is the most important currency in the world, despite the current competition from the Euro and the Yuan. From the end of the Second World War until the end of the twentieth century it also represented one of the symbols of the well-being and opulence of the western capitalist system. The matrices used to make the banknotes are indicated by the term “cliché”. The dollar is the embodiment of the capitalist system and the so-called “consumer society”. The cliché with George Washington’s effigy is an extraordinary synthesis: it is the cliché of the cliché of capitalism system. From “negative” to overall results, the matrix is the indispensable premise of the final outcomes. Often today we focus on the result achieved, without thinking about the origins and how the subsequent development took place. The origin can be embodied by a cliché, which is the matrix for the creation of other objects. Moreover, clichés themselves are born by intense and often decisive projects.