Deployment of serious gaming approach for safe and sustainable mobility

The transportation sector is expanding its trends in accessibility, connectivity, and mobility for making the road travel as safe and convenient. Now with Services like car sharing, car pooling and rides there are new effective ways to reach the desired destination. But due to comfort reasons most of the car owners will use their car to navigate from point A to B, without caring about the pollution they produce. In this paper we describe a game based approach for motivating people to drive in a safe and environment-friendly way. The approach of this paper will allow people to measure their driving behavior within a game. The points earned in the game can not only be used for the comparison with peers but also to obtain monetary benefits in different stores.