L’analisi dell’offerta turistica: lo Structural Equation Model-PLS

In this paper, we have made a broad examination of high impact factor scientific publication connected to the application of Structural Equation Model-PLS methodology to tourism. The main objectives of this work are: a) verify if and how the SEM-PLS methodology was applied to tourism studies, more specifically to tourist hospitality; b) carry out an analysis of international scientific literature to identify the main sources as well as the principal authors; c) identify the main latent variables used in tourist hospitality studies. The application of SEM-PLS methodology to hospitality shows that it is an appropriate research method to measure and create a scientific model. It explains how the tangible and the intangible variables are involved in the tourist hospitality sector. These analysis are the starting point for a comparative study to be carried out in Italy and Spain