Why is it important to build good reputation among analysts and investors? How do financial audiences assess firms? And, what can firms do in order to increase their reputation on the stock market? This chapter tries to answer to these questions by discussing the benefits highly reputed firms enjoy on the stock market, the drivers of reputation within the financial community, and the managerial implications of reputation building among analysts and investors.
Corporate Reputation and Stock Market Behavior
GABBIONETA, CLAUDIA;
2011-01-01
Abstract
Why is it important to build good reputation among analysts and investors? How do financial audiences assess firms? And, what can firms do in order to increase their reputation on the stock market? This chapter tries to answer to these questions by discussing the benefits highly reputed firms enjoy on the stock market, the drivers of reputation within the financial community, and the managerial implications of reputation building among analysts and investors.
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