This paper focuses on modeling adverse events impact on retail networks; as crisis the model includes phenomena such as terrorism actions, contaminated or defective product lots; the model includes influence of media broadcasting news and customers fear. This research is based on the development of dynamic simulation to investigate hypotheses about the impact of various parameters and the response of different element of the retail supply chain.
Goods contamination and external attacks: Modeling value chain dynamics in retail buisness
BRUZZONE, AGOSTINO;TREMORI, ALBERTO
2007-01-01
Abstract
This paper focuses on modeling adverse events impact on retail networks; as crisis the model includes phenomena such as terrorism actions, contaminated or defective product lots; the model includes influence of media broadcasting news and customers fear. This research is based on the development of dynamic simulation to investigate hypotheses about the impact of various parameters and the response of different element of the retail supply chain.
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