Accessibilità personalizzata al trasporto pubblico. Lo sviluppo dell'applicazione Mobiquity

The Mobiquity project addresses the complex challenges of personalized accessibility in urban mobility, leveraging advanced digital technologies in the metropolitan area of Genoa. With the increasing prevalence of Internet of Things devices, sensors, and digital systems in smart cities, Mobiquity seeks to bridge the accessibility gap in public transport, thereby promoting safer, more personalized, and inclusive travel experiences for all users. Aligned with Design for All principles, Mobiquity envisions an urban environment where technology optimizes service delivery and enhances citizen engagement and quality of life. Mobiquity represents a collaborative effort to redefine accessible mobility through a user-centered approach, engaging seven partner organizations in Liguria and involving local disability associations. The project progresses through three core phases: research, solution development, and testing. The initial research phase involved extensive user experience studies with participants from local disability associations, utilizing interviews, focus groups, and shadowing methods. These methods provided insights into the unique accessibility needs and mobility challenges of individuals with disabilities. This user-centered data informed the design of an application that offers real-time navigation assistance, enabling safer and more independent travel for all citizens. A key innovation of Mobiquity lies in its commitment to personalized accessibility, allowing users to customize the application’s interface and features to suit individual preferences, needs, and abilities. By foregrounding personalized accessibility, Mobiquity advances a model of mobility that is genuinely inclusive, adaptable, and responsive to the diverse requirements of its users.