The role of images in cultural organizations’ non-financial reports

This paper explores the role of visual elements in cultural organizations' non-financial reports. Despite the extensive use of visuals in for-profit and nonprofit reporting, there is limited research on their use in the cultural sector. Using semi-structured interviews and photo-elicitation methods, we analyze reports from the Museo Nazionale della Scienza e della Tecnologia "Leonardo da Vinci" in Milan and the Museo delle Scienze in Trento. Our findings aim to deepen the understanding of visual communication in cultural organizations and its impact on transparency and accountability