Energia, tecnologia e valore culturale dei dati. Creare consapevolezza nell’utente con lo storytelling

Design, understood as a modern discipline in its broadest sense, has always been inextri- cably linked to energy production, availability and accessibility. Every project resulting from human creativity and ingenuity, whether material or immaterial, analogue or digital, depends on it; it is necessary to break free from this atavistic dependence by finding alternative paths that lead us to the energy transition. An increase in human awareness is required to accom- plish this and achieve social and environmental equity. In this perspective, this paper, starting with the concepts of ‘mitigation’, ‘sufficiency’, ‘circular economy’ and ‘innovability’, illustrates a number of highly replicable experiments carried out by the multidisciplinary Dotdotdot Stu- dio by employing storytelling, emotive technology and the value of data to generate aware- ness in users on the issue of energy conservation.